“Pain Points” tells me everything I need to learn about the Psychology of the Business Owner. 

When I hear “Pain Points” I know they are not at all thinking about “Pleasure Points.” 

Remember Monster’s Inc? 

You can make the children Scream… or you can make them Laugh. 

“Pain Points” are the people who want to make the Patrons Scream so they can farm them for their resources. 

“Pleasure Points” are the people who want to make the Patrons Laugh so they can Nourish them for their own Nourishment. 

This is the Double-Standard Mindset that I saw in every business. It was a “I mean well and I want to be a good person!” But then they mastered “The Villains and Scammers Handbook for Criminals.” 

Being a Business Owner is Practice Psychology without knowing anything about Psychology. And the Health of you, your Patrons, and Employees is the Metric for how well you’re accomplishing this.