Business > Marketing > Messaging
The “Offer” Post is literally a mini version of the “buyer’s journey” told in a short story of 500 words or less.
The Offer is best done in a Story Mode. We are story beings and are minds understand story before anything else. We all intuitively look for ourselves in story. The “Birthday Invitation” is also highly effective due to the Nostalgia of Birthday invitations from childhood.
Messaging Formula (Story Format) + [Laughter, Irony/Satire (Optional)] + [ The Patron’s Desire + The Obstacle they face + The Puzzle “How will I resolve this?” + The Solution] + Provide Proof (Physics) + Make it Relatable to them + Make it Applicable to their lives so it integrates easily into their daily activity + Call To Action for the next step.