We finally have an “official” Logo and Motto! I am HUGE on “When it is time, Mother Nature will provide.” And there it is. … The Logo and the Motto is the last thing a Business Owner creates. Not the first thing.

At some point, someone figured out that “As soon as your Logo and Motto are designed, you business is ready to make money!” and thus, many business owners push for this process to be done first to force the business to be “Ready” before it is time so they can “get money faster!”

Resulting in Owners skipping massive and important steps along the way. I have seen so many business owners build businesses they hate or don’t feel good about and that fail because of this.

THE LOGO AND MOTTO are to be done LAST as the “summation” of your business as a whole. Plan on 2 to 5 years to build your business and leave the Logo and the Motto for last. Use them instead as a bench marker to assure you that “your business is (almost?) ready.”

Otherwise, you’re rushing the process. YOU CANNOT RUSH THE BUILDING A BUSINESS PROCESS!

100% of all Business Building is ACTUALLY “The Healing Journey” in disguise (which is why The Healing Garden implements this powerful healing tool right into our course material). It’s called “Transmutation of Trauma.”

***

Exercise

Your Business Logo and Motto will go through many evolutions, each one reflecting on a stage of YOUR growth. 

Document them. Track them (It is quite a journey to witness). Feel for it. You will know when your Logo and Motto is Right. Do not force it. It will come to you ONLY when your Business Vision has correctly materialized in front of you.

Let yourself be unprofessional and zany. Let yourself come out in the Logo and Motto. Let your Humanity show. It doesn’t mean you’ll be using the first one you have, but it does help you shape your Vision into being.