Your Message — Your Single Communication from you to People — is the most important piece of your Business. 

It bridges the Gap between Your Business and Your People. You will need a Written and Spoken format of your Message. 

A Pitch is what they call this in Networking. 

Marketing and Advertising should not at all be on your mind at this stage. That comes after your Message works. Marketing and Advertising is the “Magnification” of your Message after you validate that your Message is good enough to work. 

Do not be thinking about Magnification of your Message UNTIL you have the message perfected. Otherwise, it is a waste — a HUGE waste — of your money.

Think of The Message as a Book Blurb.  You’re going to have a single line “catch phrase” for your Book and the back of the Book Blurb. 

Imagine putting your entire Business into a Single Book. 

Write the Blurb for the Back of the Book. Give your Book a Title. Come up with that Single phrase. 

That is your Messaging.